June 19, 2024
Hot on the heels of another sold-out GEL-Kayano 14 duo, JJJJound and ASICS are keeping their momentum going with a highly anticipated GEL-Quantum 360 collaboration, which is officially set to drop on June 26th.
The Montreal-based design studio, revered for its minimalist and aesthetic-driven approach, first teased the sneaker back in May, generating significant buzz within the sneakerhead community. The brand has now lifted the curtain completely, offering a full and detailed look at the upcoming model.
A Study in Minimalist Design
True to JJJJound's signature style, the collaboration strips the technically complex ASICS GEL-Quantum 360 down to its purest essentials. The shoe is expected to feature a muted, tonal color palette, emphasizing premium material selection and clean lines over loud branding. Early images suggest a focus on texture and form, allowing the distinctive silhouette of the GEL-Quantum 360 to stand out.
Following a Winning Formula
This release continues a successful partnership that has consistently resulted in instant sell-outs. Their previous projects, including the recent GEL-Kayano 14 releases, have been praised for seamlessly blending JJJJound's understated design philosophy with ASICS's renowned performance heritage. This new take on the GEL-Quantum 360 is poised to follow the same successful formula.
Mark your calendars for June 26th. The JJJJound x ASICS GEL-Quantum 360 will be available exclusively through the JJJJound website and select ASICS flagship retailers worldwide.